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Our Voice

How we speak to who we serve.

Elevator Pitch

V1: XOi is technology created for field service technicians, staff, and decision makers in the field service industry.
Typically, technology for field service is designed for the beginning and end of the job — invoicing and dispatching. XOi was built to help the technician on the job. XOi allows technicians to complete their work with better efficiency and transparency, while simultaneously collecting critical data points that reveal new revenue streams for the business they work for, and the field service industry as a whole.


V2: XOi's first-of-its-kind, technician-focused technology is powering a world in which people and equipment are connected, decisions are transparent, and quality outcomes are predictable. XOi transforms field service businesses from the ground up by giving technicians a digital tool to easily collect critical on-site data through photos and videos. Once jobsite data is captured, XOi automatically analyzes that data to provide a business with revenue-producing opportunities such as end-of-life unit information and service trends.


What We Are Not

We are not a traditional field service management (FSM) software. We are akin to an FSM, being that we are in the field service space, but what we do goes beyond the capabilities of traditional FSM software. We are not a photo and video capture app. This is just the start of what we do.

Where We Fit On The Job

Basic: XOi is technology made for the jobsite. Traditionally, you have technology for the beginning and end of a job - scheduling, dispatch, invoicing — but the jobsite is a black hole of information. XOi sits in that curb-to-curb space.

Advanced: XOi connects the technology servicing the beginning and end of a job with the jobsite to deliver the final mile of service delivery. Connecting what happens on a job from the office to the field, to the customer.

We are in a league of our own. FSMs can do great things, but they are supercharged with XOi's data power.

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Content Philosophy

In all of the content we create, be it email, blogs, or video, search for the story. How can we equate our technology product with creating a better, brighter future? How can technology transform (for the better) the way field service companies run their business, to ensure a comfortable climate, and fulfilling jobs for technicians well into the future?

Content Writing Mechanics

  • We are NOT an FSM. There are some similarities, but 'FSM" is not how we classify our technology.

  • Speaking of FSM, never assume your prospect knows what these acronyms like OCR, FSM, FMS, ERP, etc mean. When introducing technology, always say the full name, and then gauge from the response if you can move forward with abbreviating.

  • Tech = technician. Tech ≠ technology. When referring to technology we say the entire word. When referring to the technician, feel free to abbreviate to "tech."

  • Jobsite is one word. Microlearning is one word.

  • When writing copy, use exclamations very sparingly (if at all.) We want to portray a down to earth, cool persona. Exclamations can make us seem too eager.

  • OCR is not the same as a QR code. OCR is far superior.

Brand Headlines & Taglines

  • When a technician's time is valuable, our technology is priceless

  • Your job is hard. Our technology is simple.

  • Simple technology for difficult jobs.

  • More than an app, XOi is your journeyman for every job.

  • The digital foundation for field service

  • The only digital tool your techs need on the jobsite

  • Technician-focused technology

  • Your one app for everything on the job

  • The field service platform your entire team will love (especially your techs.)

  • A single photo simplifies every step of the job

  • Add expertise, not overhead

  • Experience without the expense

  • Spend time on the job, not on hold.

  • Send fewer trucks. Earn more bucks.

  • Building better techs with better technology.

  • Time = money. XOi helps your business save both.

  • Field truth for field service

  • Delivering the final mile in field service

  • Out of the toolbag, into the app

  • Transforming old school into best in class

  • If you're using XOi, you're using AI

  • Connecting tradespeople to the equipment they service.

  • Helping you completely transform your field service business.

  • The hub in which every part of the job, from the field to the office, connects.

  • Field service equipment is changing, we're keeping up.

  • Earning tech trust earns market share.

  • XOi is technology that impacts everything — how you build, sell, service, and standout from the rest.

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